課程名稱 |
國際市場管理 Global Market Management |
開課學期 |
105-1 |
授課對象 |
管理學院 工商管理學系 |
授課教師 |
劉佳玲 |
課號 |
MBA5075 |
課程識別碼 |
741 U3120 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期五2,3,4(9:10~12:10) |
上課地點 |
管二302 |
備註 |
本課程中文授課,使用英文教科書。 限本系所學生(含輔系、雙修生) 且 限學士班三年級以上 總人數上限:50人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1051MBA5075_ |
課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
課程大綱
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課程概述 |
Business today is by all measures -- global. No business or industry of any size is immune from the global environment. Understanding the global economy, therefore, is important for all people engaged in business regardless of the size or type of business. This course will consist of the basic areas of global market management. The course explores the interrelation of government and business across borders and the economic dynamics between countries/regions, including a general overview of global business environment, foreign direct investment and entry strategies. The class will also discuss the management of global market and review several cases studies that epitomize the issues involved in today’s global world. In general, the major topics of global business will be discussed to give students a basic level of knowledge and skills involved in today’s global business environment. This is an introductory course about global market management and, therefore, a significant portion of the class will be taught through lectures, but we also will include guest speakers, video clips, class discussion and readings on current issues. The students, therefore, must keep up with readings and participate to the extent able with general discussions on the theories and material presented in class. |
課程目標 |
The primary objective of this course is to introduce the students to the global market to obtain a basic introduction regarding this subject matter and the major issues involved therein. The course will cover basic terminology and theoretical as well as practical implications. In particular, this course has the following specific objectives:
1. To give students the knowledge and understanding of the unique aspects involved doing business internationally on a business, legal and political level.
2. To understand strategies used by business in the international market on a
competitive basis.
3. To understand the cultural effect on business and to analyze the ethics involved in cross border transactions
4. To learn and apply skills learned in the class to current on-going issues involved in today’s global market.
5. The students will learn the issues involved in entering foreign markets, global
production and outsourcing as well as logistics and supply chain issues.
6. To understand the issues involved in developing economies and the business
and political issues surrounding the business and market dynamics.
7. Most importantly, the students hopefully will create a general awareness of global issues that will allow them deeper insight in world issues and will allow them to keep on top of issues that may affect them as individuals and as part of a larger entity.
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課程要求 |
待補 |
預期每週課後學習時數 |
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Office Hours |
另約時間 |
指定閱讀 |
Hill, Charles W.L. & Wee, Chow-Hou, Udayasankar, Krishna (2015), International Business (2nd ed., Asia Global Edition). McGraw Hill (華泰書局代理) |
參考書目 |
1.Peng, Mike W. (2017), Global Business (4th Edition), Cengage Learning
2.Supplementary case materials compiled by the instructor
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評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Final Exam |
15% |
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2. |
Mid-Term Exam |
20% |
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3. |
Final Project |
25% |
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4. |
Case Presentation & Discussions/ Assignments |
40% |
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週次 |
日期 |
單元主題 |
第1週 |
9/16 |
Mid-Autumn Festival |
第2週 |
9/23 |
Introduction & Ch1 Globalization |
第3週 |
9/30 |
Differences in Culture |
第4週 |
10/07 |
Investing Abroad Directly |
第5週 |
10/14 |
The Strategy of International Business |
第6週 |
10/21 |
Multinational Strategies, Structures and Learning |
第7週 |
10/28 |
Entering Foreign Markets |
第8週 |
11/04 |
Building and Managing International Strategic Alliances, Acquisitions and Networks |
第9週 |
11/11 |
Mid Term |
第10週 |
11/18 |
Global Segmentation and Positioning |
第11週 |
11/25 |
Global Production, Outsourcing, and Logistics |
第12週 |
12/02 |
Global Marketing: Product and Communication |
第13週 |
12/09 |
Global Branding Strategy |
第14週 |
12/16 |
Guest Speech |
第15週 |
12/23 |
Final Project Presentation |
第16週 |
12/30 |
Final Project Presentation |
第17週 |
01/06 |
Final Project Presentation |
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